The Anti-Drugs and Alcohol Advocacy project was an online campaign I worked on with my partner, Nikolai, from November 13 to March 13. Our goal was to raise awareness about the dangers of substance misuse, particularly among young adults, by creating and sharing engaging TikTok videos. We chose TikTok as our platform to better connect with our target audience in a familiar and accessible way.

Throughout the project, we worked independently without any outside organization, making it a student-led initiative. Nikolai focused on researching the facts and statistics behind drug and alcohol misuse, while I handled the filming, editing, uploading of the content, and monitoring viewership data. Our final video marked a total of nearly 1,500 views across all posts, which showed the campaign’s growing reach and impact.

This project taught me the importance of creativity and responsibility in advocacy. I learned how to communicate important messages in a way that is both informative and engaging, and I realized how powerful youth-led efforts can be in spreading awareness and inspiring change.